Sunday, May 20, 2018

The Benefits Of Co-Branded Cards For Your Financial Businesses.

By Clara Nelson


Businesses that deal with money, loans, deposit of money, insurance transactions, exchange of currency value, and transactions involving investments and trust friends are all referred to as financial institutions. These financial institutions are: banks, insurance companies, trust firms, brokerage companies.

Everyone must at some point in their lives had to go to a financial organization for one reason or the other, either to apply for a loan, withdraw money, to insure a property, to buy some shares or any other reason. These financial institutions have put in place several ways, services and products to serve their clients better and among these products and programs installed are prepaid credit cards, co-branded cards, prepaid credit cards, the use of ATMs, online transactions, Bank software and many more.

Co-branding with financial organizations mean the card issuer e.g. MasterCard and VISA, affiliates with a financial organization like a bank or investment company to their customers.

Benefits of Co-Branded Cards to Financial Organizations The benefits of co-branded card within the financial industry is numerous. The financial instutions gain profits when they are charge fees on the co-branded cards. The charges could be high if they are specifically branded for a particular business.

The money generated from these cards increases the cash flow and liquidity in the finance company, this money can be used to invest in other sectors such as giving out of more loans and getting interests on it, more trusts can be given and quick overdrafts to more clients.

The charges are particularly higher for co-branded cards for businesses because of they are expensive to maintain. The constant use of these cards causes an increase in the liquidity or cash flow in the finance world. This cash flow increases the money with the companies and these cash can be used for other services the company renders like overdrafts, loans and many others. Another benefit of prepaid card programs is the extra revenue generated from the use of cards to the issuing companies. For every new recruit, the issuing company pays the financial organizations a special bonus. The issuing company is under legal bindings to pay the financial organization a percentage of the profit generated from the use of these cards on a monthly or yearly basis. Co-branded cards indirectly help to increase the customers base level, patronage, and loyalty among the existing customers. And also, will entice new clients and prospective investors into the organization.

The user of the prepaid cards increases patronage and customer loyalty. The existing clients will stay because of the ease it brings and will also encourage new clients to come on board. Affiliations with big brands like MasterCard and visa can also be a factor. The use of co-branded cards reduces workforce of the banking institutions as most of the transactions will be done via the internet and thereby reducing the cost of running the business. Hence, saving cost.

The use of these prepaid card programs could be that instrument to help your financial organization be what it should be. Eliminate all competitions by buying into good issuing companies and get your prepaid credit cards.




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