Thursday, December 13, 2018

The 3 Best Long Island SEO Tips Heading Into 2019

By Arthur Williams

As 2018 comes to a close, Long Island SEO specialists and agencies will undoubtedly be looking to improve their strategies. After all, algorithms will change, which means that shifts and adjustments will be required as well. You shouldn't let this level of challenge deter you, though, as preparing for 2019 may not be as difficult as it seems. In fact, here are the 4 best SEO tips that you can use heading into the new year.

One of the ways to succeed in 2019, as far as SEO is concerned, is to maintain a focus on content. To say that this matters would be an understatement, as it largely determines how well your brand will rank on different search engines. This goes for any industry that you can think of, whether it's health care, technology, travel, or business. Content goes a long way, which is why it's routinely curated by reputable names in marketing, included.

Next, be mindful of your website and how responsive it is. In the past year or so, search engines have given more focus to websites that are mobile-friendly, which makes sense given the fact that most people go online with their mobile devices. They desire smooth user experiences, which means that search engines will rank sites higher if they can be easily accessed from different devices. Simply put, the connection between web design and SEO couldn't be stronger.

It's also worth noting the importance of social media. One can make the argument that social signals, including likes and retweets, don't directly impact SEO, but this doesn't mean that they can't help. In fact, the top-performing companies, at least from a digital standpoint, tend to be the ones that are most active on social media. As a result, it would stand to reason that they would see steady improvement with search engine results.

As 2019 draws closer, it's important for business owners to know where they want to go next. How do they wish to modify their marketing efforts, if at all? Search engine optimization is likely to be a topic of discussion, but don't become discouraged if improved rankings take time to occur. Other businesses will see slow improvements as well, so as long as you stick to a strategy you have faith in, your hard work will eventually pay off.

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