Friday, August 5, 2016

Use Hotel Video Marketing For Better Targeting

By Joyce Sullivan


These days, people are using videos to show off many things, from their furry friends to a tutorial for cooking or home construction project. In short, these can help a business reach a new audience for a fraction of using a traditional agency. Hotel video marketing can expose a brand to the right audience and demonstrate how hospitality has changed over the years.

When one is viewing ads online or on television, it can be hard to distinguish one from the other when they do not show off their unique features. In the eyes of the consumer, getting the best quality for less is what is important. Creating an effective video ad should demonstrate more than a sterile space with staff doing ordinary things, as this is not a unique feature worthy of showing online.

Since videos are about moving visuals, presenting the uniqueness factor in how real estate is used should be the goal. The average person knows about hotels as a place for holding a corporate meeting and staying for business or personal reasons. What most do not see is the diversity in space and the fact that most any personality type can use this space for business or pleasure.

Video content may feature fancy food preparation styles at restaurants inside or near the hotel. It can also include unusual wedding ceremonies or other cultural celebrations. If in a major city, nearby places of interest may be added or something for a particular demographic can drive a different type of traffic.

A video concept may show how locals can escape mundane life by staying for a weekend getaway that costs a fraction of a round trip plane ticket. The content can show ordinary people being catered to by staff, relaxing and enjoying the amenities. Simple yet affordable pleasure that is within reach of almost everyone can be the objective.

As the most effective video marketing campaigns are designed to deliver an objective in little time, content must say something quickly. Unless a business uses humor or some other unique delivery in their ads, showing off features is vital. Some franchises may not resonate with a person that does not regularly use hotels.

Of course the affordability factor does not relate to all audiences. Other angles are convenience or what is suitable for kids to be kids, or where adults can act like kids. There are some people willing to pay for something that is spectacular and will have guests talking for years to come.

Putting together a viral marketing plan should emphasize what the guest can look forward to during their stay. Many make the mistake of adding the essentials but in order to sell more services and create buzz, other entities should be shared on video. This holds especially true for companies that sell packages for less but the low price may be a sacrifice of the overall quality. By promoting what is exciting, guests can look forward to more than having a place to sleep and grabbing a bite.




About the Author:



No comments:

Post a Comment