Wednesday, November 22, 2017

4 Reasons SEO Writers Matter To Long Island Advertising Agencies

By Arthur Williams


If you don't know what an SEO writer is, it's essentially an individual that creates content with search engines in mind. Their goal is to have certain entities rank, but this must be done with the curation of content that target audiences will find worthwhile. Long Island advertising agencies benefit from these writers, and there are many reasons why. The following 4 benefits of SEO writers will help you better understand what they bring to the table.

One of the reasons why SEO writers matter to Long Island advertising agencies is, as you may already know, their understanding of writing in general. They know how to use proper grammar, not to mention proofread their work prior to having it sent out. Even the smallest spelling errors can slip through the cracks, which is why once or even twice-overs are important. This leads to better content that the likes of fishbat would be proud to use.

Next, an SEO writer knows to create content for people instead of search engines. Yes, it's important to rank highly for certain terms, as it's the ultimate goal for anyone in SEO. With that said, there is a way that this must be done. By stuffing your written content with keywords, the content in question is likely to be regarded as spam. Thus, the progress you made up until that point may suffer. Skilled SEO writers won't have to concern themselves with this potential oversight.

Social media is another benefit that SEO writers bring to the table. Did you know that, after your content goes live, it's in your best interest to promote it? This is where Facebook, LinkedIn and a litany of other social networks can prove useful. The more channels that you share your content across, the more that your readership will grow. When it comes to online advertising, social media is an invaluable tool not to be overlooked.

Perhaps the most important selling point of any SEO writer is their ability to track their progress. Even if a writer is confident in their abilities, there is still a margin for error that must be accounted for. If a writer believes that their strategy isn't performing as well as it did in the previous months, they can survey their progress and adjust it based on their findings. When they can track said progress, their efforts become that much more fruitful.




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